Adam Morgan: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders



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Author: Adam Morgan
Number of Pages: 368 pages
Published Date: 11 Mar 2009
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9780470238271
Download Link: Click Here
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